Privacy Policy
Norbaq firmly enforces your privacy rights and ensures that your personal freedom and autonomy are not infringed upon. This page describes how we manage the data we collect during your visit. We want you to understand your rights and options.
Why should we collect information about you?
We may use your data for a variety of purposes, including understanding what you are most interested in and what services you require. We also process requests given to us, provide our services, and pursue Norbaq’s legitimate interests in connection with such requests and services. The reasons why we collect and use data are as follows:
- Establish a strong business connection with Norbaq.
- Connect you with services that are appropriate to your needs.
- Conduct marketing studies, plan, and improve operations.
- To send promotional materials and newsletters with your consent.
- To improve your website experience.
What information about you do we collect?
When you visit our website, we only collect and utilize the most basic personal information. Personal data refers to any information that can be used to identify you. This includes personal information provided in “Contact Us” forms, such as your name, date of birth, email address, phone number, and company name.
- Device information (e.g. IP address, nation, region, city, and operating system).
- Usage data for our website.
How should we handle this information?
During your visit to our website, we gather precise surfing statistics and other information that allows us to assess the value of the material we provide. This data may potentially have an influence on the services we provide. We utilize “cookies”, tags, scripts, and other technologies to collect this information. We collect the following types of data:
- Cookies and similar technologies (e.g. pixels, ad tags, tracking bugs)
- Cookie-enabled browsing and usage statistics.
Cookies?
Cookies (also browser cookies) are small text files. When you browse a website and allow this site to use cookies these files are downloaded on your personal computer. They are stored as identification tags. To provide a smoother experience for your browsing, we handle cookies to enhance some website functionality. With cookies, we can monitor what content you prefer the most; we can deliver information and ads aligned with your tastes and locations; cookies also allow you to easily share information on social media platforms.
Analytics partners
We utilize the technologies listed below to monitor and analyze site traffic, customer interaction, and user activity.
- Google Analytics (Google LCC) is an online analysis service offered by Google Inc. (hereafter referred to as Google). Google uses the acquired data to track and analyze user activity, generate reports, and share insights with other Google services. Google may use the collected data to contextualize and customize adverts served through its advertising network. The service is subject to Google's privacy policies. Google's privacy policy.
- Google Tag Manager (Google LCC) is an online service that optimizes Google Analytics administration. The service is provided by Google Inc. and is subject to its privacy policies. Google's privacy policy.
- AdWords Tools (Google LCC). Google AdWords conversion tracking and other Google Ads services are analytical tools that link data from the Google AdWords advertising network to activities made on Altoros' websites. The services are provided by Google Inc. and are subject to the company's privacy policies. Google's Privacy Policy.
- Facebook Ads conversion tracking (Facebook, Inc.) connects data from the Facebook advertising network to actions on Altoros websites. The service is provided by Facebook, Inc., and is subject to the company's privacy policies. Facebook's Privacy Policy.
- HubSpot CRM is a platform that integrates sales, marketing, and customer support activities. It enables businesses to attract visitors, convert leads, and close clients. The service is offered by HubSpot, Inc. and HubSpot Ireland Limited, and is subject to the company's privacy policies.
- WordPress (WordPress.org) is a free and open-source CMS. WordPress Stats is the CMS's analytics module, and it collects the following statistics: views and unique visitors, likes, follows, references, location, and the keywords, words, and phrases that people use on search engines (such as Google, Yahoo, or Bing) to locate articles and pages on our site. The service also allows you to collect data such as clicks on external links, cookies, and more. The service is subject to the WordPress privacy policy.
Advertising partners
Norbaq may utilize user data to provide you with unique tailored promotional or advertising information. These bits of information, which are tailored based on the user’s unique preferences, may be shown as promotional banners or other marketing materials. Nonetheless, you should be aware that our advertising partners may use the data in various ways, such as for behavioral remarketing. For further information, please see the privacy notices of the services we work with:
- Facebook Audience Network (Facebook Inc.).
- Bing Ads (Microsoft Corporation).
- Google AdWords (Google, LLC).
- DoubleClick (Google Inc.).
- LinkedIn Marketing Solutions (Linkedin Corporation).
- LinkedIn Advertising (LinkedIn Corporation).
- Twitter Advertising (Twitter Inc.).
Data retention period
We keep your data just as long as it is required for the intended purpose. Norbaq gathers client data to assess our performance and improve the services we offer you. We routinely review the need of acquired data and delete or anonymize it when it is no longer needed. Norbaq does not use data kept in backups or other remote storage that is not accessible to administrators. Our marketing and advertising partners may choose the retention duration based on their privacy rules.
Your Rights
If you are a “data subject” in the circumstances and conditions, and subject to the exclusions, provided forth in relevant legislation, you have the following rights about the data that we collect about you:
- The right to know how your data is collected and handled.
- You have the right to see the data we collect.
- You can pick the "Forget Me" option to delete any data associated with you.
- You can restrict how your data is processed.
- Data portability allows you to export your personal data in digital format.
- You have the right to object to how we use your personal data.
- Ability to revoke consent at any time. The simplest approach to deny cookies is to change your browser settings. For more information on how to deactivate cookies, see this page.
Your privacy rights
According to India’s digital personal data protection act 2023, if you are an Indian resident and your communication with us is primarily for personal purposes, you may inquire about the data we share with other organizations for marketing purposes. To make such a request, please send an email to info@norbaq.com with the subject line “Request for California Privacy Information”.
Changes to this Privacy Note
We will update the following Privacy Notice as frequently as our website and activities evolve.
Contact us
For further information on how we manage your data, please contact info@norbaq.com.